Client: Heineken Malaysia | Agency: BBDO/Proximity (Malaysia) | Year: 2015
Pitch project proposed for Heineken during the festive seasons.
Based on the global direction "Man of the world", we came out with the campaign idea "#LEAPAHEAD".
Let's take Leap Christmases, Leap New Years and Leap whatever-celebration-worth-celebrating ahead of the heard. Because, if life only gives you one shot, a man of the world does not wait to take it.
My role: Ideas, Art Direction, Design