U Card, A Sim-ple Solution

Client: U Mobile   |   Agency: BBDO/Proximity (Malaysia)   |   Year: 2014

U Mobile launched a loyalty card for their mobile customers, but there was a problem. Since the actual sim only takes up less than 1 inch of space, there was a lot of waste created by the card it came in. So, we came up with an ingenious idea. We proposed a simple solution by taking that large bit of plastic and turning it into a new usable loyalty card.

My role: Campaign Ideas, Art Direction, Design

Malaysia Kancil Awards 2013 - 2 x Bronze