Client: U Mobile | Agency: BBDO/Proximity (Malaysia) | Year: 2014
We Malaysians are known for our deep-rooted hospitality. Yet, when was the last time any of us spent time with our neighbours? With the objective of getting Malaysians closer, we wanted to revive the tradition of buah tangan to create opportunities for conversation and closeness, and ultimately make U Mobile synonymous with 'Get Closer Malaysia'.
My role: Campaign Ideas, Art Direction
Malaysia Kancil Awards 2014 – 2 Silver, 4 Bronze