Whiskas Brand Plans

Client: MARS Whiskas   |   Agency: BBDO/Proximity (Malaysia)   |   Year: 2013


Based on the global direction from Whiskas, we was asked to come up with new creative ideas interpreting "Nurture their Nature" for the Malaysian market, expanding on there's a big cat in every small adorable cat philosophy.
Collaterals included Print, In-store and Promo, and Digital Activations for web and mobile app.

My role: Campaign Ideas, Art Direction, Design